Meet Jeff, a St. Pete Sign Painter Keeping a Timeless Craft Alive.
We spent the day with Jeff, a traditional sign painter based in St. Petersburg, Florida. In this short film, we dive into what inspired him to pick up a brush, the roots of his love for lettering, and the hands-on process behind his beautifully crafted signs. As Jeff paints, he shares stories of learning the trade, the challenges of working by hand in a digital age, and why this craft still matters. It’s a look into the mind of an artist who’s preserving a piece of history—one brushstroke at a time.
Director / Editor - Kyle Franzak | DP / Color - Me | Audio - Will DeHaan | Gaffer - Joe Pelham | Grip - Luke Peretti
-- Behind the Scenes --
